Variety: History, Hollywood News and Entertainment Guide

variety

Variety is one of the world’s best-known entertainment industry publications. Founded in 1905, it covers movies, television, music, theater, streaming services, awards, and the business of Hollywood. Through its website, magazine, interviews, reviews, and industry reports, Variety provides news and analysis for entertainment professionals and general readers.

Unlike many celebrity websites, Variety focuses not only on famous actors and musicians but also on the business decisions behind films, television shows, and entertainment companies.

Its coverage includes movie production, box-office performance, television ratings, streaming platforms, major studio announcements, and entertainment industry trends.

Over more than a century, Variety has become an important source of information for people working in Hollywood and those interested in understanding how the entertainment world operates.

Quick Overview of Variety

Detail Information
Name Variety
Industry Entertainment journalism
Founded 1905
Founder Sime Silverman
Country United States
Original location New York City
Headquarters Los Angeles, California
Main website Variety.com
Publication type Entertainment trade publication
Current publisher Penske Media Corporation
Main subjects Movies, television, music, theater, entertainment business
Popular coverage Hollywood news, reviews, awards, box office
Audience Entertainment professionals and general readers
Famous features Actors on Actors, Power of Women
Digital platform Website, newsletters, video and social media

What Is Variety?

Variety is an American entertainment news publication.

It reports on developments in the film, television, music, and media industries.

The publication originally served professionals working in theater and live entertainment.

As movies and television became more important, Variety expanded its coverage.

Today, it reports on nearly every major area of entertainment.

Its articles cover film studios, streaming services, television networks, celebrities, directors, producers, and media companies.

Variety also publishes interviews, reviews, rankings, and analysis.

This combination makes it different from websites that focus mainly on celebrity gossip.

The History of Variety

Variety was founded in 1905 by Sime Silverman.

At the time, entertainment journalism looked very different from today.

Movies were still developing as a major form of entertainment.

Live theater, vaudeville performances, and traveling shows were important parts of the industry.

Silverman wanted to create a publication that reported fairly on entertainment businesses and performers.

The magazine began in New York City.

Its early articles focused on theater productions, performances, and industry developments.

As the entertainment business grew, Variety grew with it.

The publication eventually became a major source of news for Hollywood professionals.

Who Founded Variety?

Sime Silverman founded Variety in 1905.

He was an American journalist and publisher.

Silverman believed that entertainment professionals needed reliable information about their industry.

His publication provided reviews, business updates, and reports about performers.

Variety gradually developed a distinctive writing style.

Its headlines often used short, creative language.

The publication also became known for specialized entertainment industry terminology.

Silverman’s work established the foundation for a publication that would remain influential for generations.

How Variety Became Famous in Hollywood

Variety expanded as the American film industry grew.

During the early twentieth century, Hollywood became a major center of movie production.

Film studios needed information about competing productions, box-office results, and audience trends.

Variety provided this information.

Its reports became valuable to producers, distributors, theater owners, and performers.

The publication developed a reputation for covering the business side of entertainment.

Over time, its influence extended into television, music, and other media industries.

Today, Variety remains associated with major Hollywood announcements and professional entertainment reporting.

Variety Magazine vs. Variety Website

Variety began as a print publication.

Today, it operates across both print and digital platforms.

The magazine publishes selected features, interviews, analysis, and industry coverage.

The website provides more frequent updates.

Readers can find breaking entertainment news, reviews, business reports, and interviews throughout the day.

The digital platform also includes videos, photographs, newsletters, and special features.

Although the formats are different, both focus on entertainment journalism.

Variety Hollywood News

Hollywood news is one of Variety’s most recognizable categories.

The publication reports on major developments involving actors, directors, producers, and studios.

These stories may include new movie announcements, casting decisions, production updates, and business partnerships.

Variety also covers changes in entertainment company leadership.

For example, an article may explain why a studio has changed its release schedule.

Another report may examine how a streaming service plans to compete with traditional television.

This business-focused approach helps readers understand the decisions behind entertainment headlines.

Variety Movie Reviews

Variety has a long history of reviewing movies.

Its critics examine films from different genres and countries.

Reviews often discuss acting performances, directing, storytelling, cinematography, and production quality.

They may also consider a movie’s place within the wider entertainment industry.

A Variety review is an opinion written by a critic.

It should not be confused with an objective measurement of a film’s quality.

Different critics and audiences may respond to the same movie in different ways.

However, professional reviews can help readers understand a film’s strengths, weaknesses, and artistic approach.

Variety TV Reviews

Television is another major area of coverage.

Variety reviews drama series, comedies, documentaries, reality shows, and streaming productions.

Its critics discuss acting, writing, direction, and storytelling.

The publication also reports on television ratings and audience trends.

As streaming platforms have grown, Variety has expanded its coverage of services such as Netflix, Disney+, HBO Max, Apple TV, and Prime Video.

These reports help explain how the television business continues to change.

Variety Box Office Reports

Box-office reporting is especially important to the film industry.

Variety regularly covers how movies perform in theaters.

Its reports may include opening-weekend earnings, international ticket sales, production budgets, and industry expectations.

Box-office results help studios understand audience demand.

However, ticket revenue alone does not determine whether a film is profitable.

Marketing costs, theater revenue sharing, production expenses, and other financial factors also matter.

Variety’s business coverage often provides context for these numbers.

Variety Awards Coverage

Variety is widely known for covering entertainment awards.

Major events include the Academy Awards, Emmy Awards, Golden Globe Awards, Grammy Awards, and other industry ceremonies.

Its reporting includes nominations, winners, predictions, interviews, and analysis.

Awards coverage attracts both industry professionals and entertainment fans.

For actors and filmmakers, major awards can increase visibility and create new career opportunities.

For viewers, awards reporting helps identify notable films and television programs.

Variety Oscars Predictions

One of the publication’s popular features is its coverage of the Academy Awards.

Variety publishes analysis of possible nominees and winners.

These predictions consider several factors.

They may include critical reception, industry voting patterns, campaign activity, and previous awards results.

However, predictions are not guarantees.

Unexpected nominations and winners can occur.

Readers should treat awards forecasts as informed opinions rather than confirmed outcomes.

Variety Actors on Actors

Actors on Actors is one of Variety’s most recognizable interview series.

The program brings together two performers for a conversation about acting and their careers.

Instead of a traditional interviewer asking questions, the actors speak directly with one another.

They discuss their creative processes, difficult scenes, personal experiences, and professional challenges.

The format often produces relaxed and thoughtful conversations.

It also allows audiences to see how actors understand their own work.

The series has featured many prominent Hollywood performers.

Why Is Actors on Actors Popular?

The format is different from ordinary celebrity interviews.

Actors can ask questions based on their own professional experiences.

They may discuss subjects that a general interviewer would not immediately consider.

Conversations often include stories about auditions, directors, filming challenges, and emotional preparation.

This makes the series interesting to both fans and aspiring performers.

Short clips from the interviews also circulate widely on social media.

Variety Power of Women

Power of Women is another major Variety initiative.

It recognizes influential women working in entertainment and related fields.

The program highlights professional achievements and charitable activities.

It also creates opportunities for discussion about leadership, representation, and social issues.

The initiative has become a recognizable part of Variety’s events business.

Its features often focus on women who have made important contributions to entertainment and public life.

Variety Music News

Although Variety is strongly associated with Hollywood, it also covers music.

Its reporting includes album releases, concerts, tours, recording companies, music awards, and industry business.

The publication follows major artists and emerging performers.

It also examines how streaming has changed the music industry.

Music companies now rely on a combination of recordings, touring, licensing, merchandise, and other revenue sources.

Variety’s coverage helps explain these developments.

Variety Streaming News

Streaming services have transformed entertainment.

Variety reports on their programming, business strategies, subscriber trends, and competition.

Major platforms spend substantial amounts on original movies and television shows.

They also compete for sports rights, advertising revenue, and international audiences.

The publication examines how these decisions affect entertainment companies and viewers.

Streaming coverage has become one of its most important modern subjects.

Variety Celebrity Interviews

Variety publishes interviews with actors, musicians, directors, producers, and other entertainment professionals.

These interviews often explore careers and creative decisions.

A performer might discuss preparing for a difficult role.

A director may explain the challenges of making a movie.

A musician might describe the process of recording an album.

The interviews sometimes address personal experiences, but they generally remain connected to professional work.

Variety and Entertainment Industry Business

One feature that distinguishes Variety from many entertainment websites is its business reporting.

The publication covers mergers, acquisitions, studio leadership, labor negotiations, and financial performance.

It also reports on changes affecting entertainment workers.

These subjects may be less glamorous than celebrity interviews, but they are important.

Business decisions determine which movies get made, which shows are renewed, and how entertainment reaches audiences.

Variety helps explain these connections.

Variety and Film Festivals

Variety regularly covers international film festivals.

These include Cannes, Venice, Toronto, Sundance, and other major events.

Film festivals allow filmmakers to introduce new projects.

They also provide opportunities for distributors to acquire films.

Variety reports on premieres, reviews, sales, and awards.

Festival coverage can help smaller productions reach wider audiences.

Variety and Independent Films

Independent cinema is an important part of entertainment.

Variety covers movies made outside the largest Hollywood studio systems.

These films may have smaller budgets and limited marketing resources.

However, independent productions can introduce new filmmakers and unusual stories.

The publication’s reviews and festival reporting help bring attention to these projects.

Some independent films later become major awards contenders.

Is Variety a Reliable Source?

Variety is a long-established professional entertainment publication.

Its reporting is widely followed within the film and television industries.

However, readers should still evaluate individual articles.

News reports, opinion columns, reviews, and predictions serve different purposes.

A confirmed casting announcement is different from a report about negotiations.

Similarly, a critic’s opinion should not be treated as an established fact.

For important claims, readers can compare Variety’s reporting with official studio announcements and other reputable publications.

Is Variety Free to Read?

Variety offers a combination of freely accessible and subscription-based content.

Some articles are available without payment.

Other features or access levels may require a subscription.

Subscription options and prices can change.

Readers should check the publication’s current membership information for accurate details.

Who Owns Variety?

Variety is owned by Penske Media Corporation.

The company owns several entertainment and media publications.

Its portfolio has included titles such as Deadline, The Hollywood Reporter, Billboard, and Rolling Stone.

Variety became part of Penske’s media business in 2012.

The ownership arrangement allows the publication to operate within a larger entertainment media organization.

Variety vs. The Hollywood Reporter

Variety and The Hollywood Reporter are two well-known entertainment trade publications.

Both cover Hollywood news, movies, television, awards, and business developments.

However, their editorial approaches and presentation styles differ.

Variety has a particularly long history of industry reporting and distinctive entertainment terminology.

The Hollywood Reporter also publishes major interviews, investigations, and industry analysis.

Readers interested in entertainment often follow both publications.

Variety vs. Deadline

Deadline is another major entertainment industry news website.

It is particularly associated with breaking Hollywood business stories.

Variety combines breaking news with reviews, interviews, awards analysis, and magazine features.

Both publications cover many of the same subjects.

However, their reporting styles and editorial priorities are not identical.

Why Do Entertainment Professionals Read Variety?

People working in entertainment need information about their industry.

Actors may follow casting announcements.

Producers may monitor studio deals and distribution changes.

Directors may read reviews and festival reports.

Agents and managers may track professional opportunities.

Variety provides information that helps readers understand industry developments.

Its long history also gives it a recognizable place in Hollywood culture.

How Variety Uses Social Media

Variety shares entertainment news through social media platforms.

Its posts include headlines, interview clips, event photographs, and video highlights.

Social media allows the publication to reach audiences who may not regularly visit its website.

Short clips from Actors on Actors are particularly suited to online sharing.

However, social media posts often provide less context than full articles.

Readers interested in a story should examine the complete report.

Variety in 2026

In 2026, Variety continues covering a rapidly changing entertainment industry.

Streaming services, artificial intelligence, theatrical releases, international productions, and entertainment labor issues remain important subjects.

The publication also follows major films, television series, celebrity careers, and awards campaigns.

Its coverage reflects the growing connection between entertainment, technology, and business.

Although the media industry has changed dramatically since 1905, Variety continues serving readers interested in professional entertainment news.

Interesting Facts About Variety

  • Variety first appeared on December 16, 1905.

  • Sime Silverman founded the publication in New York.

  • Its original focus was theater and vaudeville.

  • The publication expanded into movie coverage as cinema developed.

  • It began reporting box-office grosses in 1922.

  • Daily Variety launched in Hollywood in 1933.

  • The daily print edition ended in 2013.

  • Variety became part of Penske Media Corporation in 2012.

  • The publication developed its own entertainment vocabulary, sometimes called Varietyese.

  • Its website provides Hollywood news, interviews, reviews, and industry analysis.

  • Actors on Actors is among its best-known video features.

  • It covers both mainstream and independent entertainment.

  • It reports on international film festivals and awards ceremonies.

  • Its coverage includes the business behind movies and television.

  • In 2026, Variety remains an established entertainment trade publication.

    Final Thoughts

    Variety has played an important role in entertainment journalism for more than 120 years.

    Founded by Sime Silverman in 1905, the publication began with theater and vaudeville reporting before expanding into film, television, music, and digital entertainment.

    Today, it provides Hollywood news, movie reviews, awards analysis, celebrity interviews, and entertainment business coverage.

    Its long history and focus on professional reporting make it a recognizable name in the entertainment industry.

    For readers who want to understand both the creative and commercial sides of Hollywood, Variety remains a useful source of entertainment information.

Frequently Asked Questions About Variety

1. What is Variety?

Variety is an American entertainment publication covering movies, television, music, theater, and the entertainment business.

2. When was Variety founded?

It was founded on December 16, 1905.

3. Who founded Variety?

American journalist and publisher Sime Silverman founded Variety.

4. Who owns Variety?

Variety is owned by Penske Media Corporation.

5. Where is Variety based?

It is based in Los Angeles, California.

6. What is Variety famous for?

It is famous for Hollywood reporting, entertainment industry news, reviews, awards coverage, and celebrity interviews.

7. Is Variety a magazine?

Yes. Variety publishes magazine content and operates a digital news platform.

8. Does Variety cover movies?

Yes. Movie news, reviews, box-office results, and production announcements are major parts of its coverage.

9. Does Variety cover television?

Yes. It reports on television shows, streaming platforms, ratings, and industry developments.

10. Is Variety a reliable source?

It is an established entertainment trade publication, although individual reports and opinion pieces should still be evaluated carefully.

11. What is Variety Actors on Actors?

It is an interview series in which two actors discuss their careers and creative experiences.

12. Does Variety cover the Oscars?

Yes. It publishes Academy Awards news, predictions, interviews, and analysis.

13. Is Variety free?

Some content is freely available, while certain access options may require a subscription.

14. What is Variety.com?

It is the publication’s official digital platform for entertainment news and features.

15. Does Variety publish movie reviews?

Yes. Professional critics review films from different genres and countries.

16. Does Variety cover celebrity news?

Yes, particularly news connected with entertainment careers and projects.

17. What is Variety Power of Women?

It is an initiative recognizing influential women and their achievements and charitable activities.

18. Is Variety connected to Deadline?

Both publications are owned by Penske Media Corporation.

19. Is Variety the same as The Hollywood Reporter?

No. They are separate entertainment publications, although they cover many similar subjects.

20. What was Daily Variety?

It was a daily print edition launched in Hollywood in 1933.

21. When did Daily Variety stop printing?

The daily print edition ended in 2013.

22. What does Variety cover besides Hollywood?

It covers music, theater, streaming, international entertainment, and media business developments.

23. Does Variety report box-office earnings?

Yes. Box-office reporting is a long-established part of its coverage.

24. Who reads Variety?

Its readers include entertainment professionals, journalists, students, investors, and general entertainment fans.

25. Why is Variety important?

Its reporting helps readers understand entertainment news and the business decisions behind movies, television, and other media.

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